For the 4th year running, TRCo and Thomas’ team up to offer ‘135 Toasts to Mom’. Thomas’ wanted to celebrate 135 years by incentivizing and rewarding their customers this Mother’s Day. The ‘135 Toasts to Mom’ campaign offers customers a chance to virtually ‘unwrap’ a gift for the chance to win instantly. The ‘Make Everyday Mother’s Day’ campaign in previous years has seen amazing results for Thomas’, creating buzz and rewarding Mom’s with gifts and experiences which resonate. The campaign will run from April 6th to May 10th. Prizes include the chance to win a two night, three day stay for four people, including roundtrip airfares and hotel accommodation at the Canyon Plaza Resort. Other prizes include spa packages, days out, yoga classes, grocery services and even a gourmet breakfast prepared by an in-home chef! To check it out visit Thomas’ facebook page. Find the campaign rules here.
The award-winning clothing company Robert Graham wanted to design a birthday experience for their top spending “collectors”. The campaign design included a printed timeline card, an accompanying parallax website and an animated video, stretching from the origin of the universe through to the customer’s birthday. It is no surprise the creative won the prestigious iF Design Award for this campaign, it is a birthday journey of flawless design.
All the Ingredients for the Perfect Date-Night-In. Reckitt Benckiser wanted a playful concept to gain exposure and increase sales of their K-Y Yours+Mine. TRCo delivered the perfect ‘date-night-in’. With every purchase comes a free movie download through Vudo.com and gourmet meal ingredients perfectly portioned, ready to cook and delivered to your door. A great promotion with all the ingredients to set the mood for the perfect night in.
TRCo helped Rite Aid reward loyal customers in the New Year by offering the choice of 15 high value rewards that competing retailers couldn't match. The first of its kind in this space, TRCo delivered 5 tiers of rewards for every $50 spent, offering free Rounds of Mini Golf, Fitness Classes, Beauty Treatments, Personal Training Sessions, Movie Tickets, Concert Tickets, Hotel Stays and even free "Glamping" in a Luxury Cabin. With such a robust collection, there’s something for everyone here.
Winter heated up for those who picked up a bottle of Casillero del Diablo wine recently. Promoted across 200,000 bottles through sleek bottle neck hangers, TRCo rewarded every purchase with a complimentary 2for1 ski lift ticket, opening up an adventurous day on the slopes and a rich bouquet back at the lodge.
TRCo helped Healthy Choice launch ‘Feed Your Spirit’ as a way to encourage their health-conscious consumers to buy one more product on their next shopping trip. Rallying around the commitment to “choice,” any 4 Frozen Meals were rewarded with the choice of a free Beauty Treatment, Yoga or Pilates Class, Nutritional Consultation, Gym Membership or Personal Training Session, Roller Skating Pass or a Digital Fitness Class. The offer was promoted via on-pack, social, CRM and at healthychoice.com. Eating right and feeling right, served right.
Ringing in the New Year with a message of proactive health and an all-around balanced lifestyle, TRCo’s campaign offered Beano and Fiber Choice consumers various ways to enjoy what they love most, and get moving! TRCo rewarded every purchase with a Free Yoga or Pilates Class, Gym Pass, Digital Fitness Class, Dining Experience, Personal Training Session or Consultation with a Registered Dietitian.
Linking new technology with a traditional source of inspiration, TRCo rewarded every purchase of the new Acer Iconia A1-830 Tablet with 3 Free Movie Tickets. The campaign doubled down on Acer’s spirited “explore beyond limits” pledge and helped drive sales and awareness for the new product.
LG washing machines cleaned up with a 'Free Dining for Two' reward at a selection
of Michelin Star restaurants. The campaign broke before Christmas across John Lewis
stores throughout the UK
and was supported by print advertising in women’s magazines and in-store POS.
StayFree, Carefree, and O.B. wanted to stand out at shelf with rewards that would capture their active target demo. TRCo rewarded every $8 spend with a choice of two activity experiences including a free yoga class, gym pass, mani/pedi, personal training session, family activity, or Jenny Craig® trial. Mix and match rewards to make a custom health and wellness package. The campaign was communicated online, in-store and through print adverts.
Luxottica wanted to drive trade sales of Ray-Ban RX, Vogue, Burberry, Brooks Brothers, Coach, DKNY, Polo, Ralph Lauren, and Tory Burch optical frames. TRCo rewarded every purchase of qualifying frames from a local optician with one free general admission ticket to any concert of choice. The program was a huge success and helped build the relationship between Luxottica reps and Opticians. Communicated through in-store flyers and on-line, everyone found the promotion rewarding and was asking for more.
TRCo was tasked with the objective of helping moms introduce Lancôme to their daughters. TRCo built a network of restaurant partners to reward every Lancôme purchase with a free brunch for 2, so mom and daughter could enjoy a beautiful meal together and share in the Lancôme experience. The campaign was a huge success and TRCo received numerous touching customer testimonials thanking Lancôme for the promotion.
Ray-Ban.com wanted to increase sales and steal market share from other online retailers. TRCo delivered a reward that consumers would surely enjoy. Every online spend of $155 or more on Ray-Ban.com was rewarded with a completely free general admission concert ticket of choice. Consumer testimonials proved the reward was a big hit, with concertgoers sharing their experiences jamming out to artists like Pearl Jam, Justin Timberlake, Jay-Z and Rihanna.
HTC and TRCo rewarded music loving phone purchasers with a Rock Festival Pass to the most famous festivals in France when they bought the new Wildfire. The two-month campaign ran in major retail outlets across France supported by POS materials, vouchers, and a dedicated microsite. Rock on.
L’Oréal Portugal developed a highly successful '1001 Experiences' campaign offering free sky diving, surf lessons, and night-clubbing. The campaign was amplified through POS materials, on-pack stickers, a dedicated microsite and social media. Nationwide coverage ensured the uptake was as dynamic as our rewards.
SC Johnson offered everyone who bought two Pledge products a free makeover session and a chance to win a limited-edition designer dress. The "Your Time to Shine" campaign ran nationwide, communicated by POS, social media and a campaign microsite. Our dedicated concierge team ensured the seamless delivery of a very successful campaign.
Tyson says “Thanks Mom!” with rewards that every Mother loves. Tyson Chicken ran their first promotion with TRCo in 2011 offering a tiered reward package to incentivize Mom: for every 1, 2, or 3 packages purchased, they were rewarded with a free photo book, family fun pass, or beauty treatment, respectively. It was so successful that Tyson repeated the promotion in 2012 offering only the Beauty Treatment experience, it was the most popular redemption at 70%.